Medical Industry Veteran Joins Mindray Innovation Center in Silicon Valley
Mountain View, Calif. – April 25, 2017 – Mindray, a developer of next generation ultrasound technology, announced the recent appointment of Maher Elhihi as director of ultrasound marketing, North America. Elhihi will manage product marketing strategy and activities located at the Mindray Innovation Center in Silicon Valley, California. He will also contribute to corporate communication efforts in support of strategic marketing activities and brand awareness campaigns.
“We are pleased to have Maher rejoin us as the director of marketing,” said Glen McLaughlin, PhD, executive vice president, North America and chief product officer, Mindray. “He brings a strong background in healthcare marketing and, specifically, a deep knowledge of ultrasound. He has worked with ultrasound thought leaders throughout North America and has a firm understanding of their imaging needs.”
In addition to previous healthcare roles, Elhihi initially served as market segment manager for ZONARE Medical Systems (currently Mindray) beginning in 2006 and later as manager of marketing until 2011. Post ZONARE, he became senior manager, Ultrasound Market Development with Toshiba and most recently group marketing manager, urology, for KARL STORZ Endoscopy-America. Elhihi holds a BA and MBA from Santa Clara University.
“I am excited to be back with my old teammates as well as new additions to the North America ultrasound group,” said Elhihi. “ZONE Sonography and mQuadro technologies provide a robust architecture for developing ongoing upgrades and applications. The depth of ultrasound products offered by Mindray enables significant solutions for providing state-of-the-art imaging.”
The mQuadro technology is based on four key elements. These advanced technological breakthroughs empower high-end Mindray systems to aid in fast, reliable diagnoses across numerous applications and provide economical solutions for both stationary and mobile imaging needs. Combined, these elements can boost patient throughput while providing ease-of-use to the clinician.
ZONE Sonography Technology (ZST) brings cutting-edge ultrasound technology to clinical environments, providing unique continuous transmit focus. Unlike conventional beamformer, line-by-line imaging, ZST uses software-driven, large zone acquisitions, rendering an entirely new and different approach to ultrasound data acquisition and image formation. The result is more imaging detail with consistent, superb resolution and uniform imaging at depth, from the smallest to the largest of patients, throughout the field of view. ZST is also a Living Technology enabling constant upgrades to the platform.
Mindray is a leading developer, manufacturer and marketer of medical devices worldwide. Its global headquarters are located in Shenzhen, China, North American headquarters in Mahwah, New Jersey, a technology innovation center (formerly ZONARE) in Silicon Valley, California and multiple sales offices in major international markets. From the main manufacturing and engineering base in China, the company supplies, through a worldwide distribution network, a broad range of products across three primary business segments, which include patient monitoring and life support, in-vitro diagnostics and medical imaging systems.
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